Google Analytics is the world’s most popular web analytics application, utilized by practically every other webmaster. According to SimilarTech, almost 60% of the top 1 million sites under Alexa rankings, utilize Google Analytics.
However, most webmasters don’t utilize Google Analytics to its full capacity. Research studies indicate that nearly 80% of eCommerce marketers utilize Google Analytics incorrectly, and seeing everyday traffic stats, page views, and traffic sources is a very basic way of using Google Analytics.
As a webmaster, you can use it in a lot more creative ways and obtain very helpful insights that can be utilized to improve your traffic and marketing strategies.
In this post, I’ll talk about a couple of methods you can use the information created by Google Analytics to boost your website’s content, fine-tune your SEO structure, and produce more traffic. Let me show you how!
#1 Increase Your Website Conversion Rate with Bounce Rate Data
The bounce rate is an essential metric since it comes from the user’s engagement with your page and helps you make informed decisions.
Amusing enough, the bounce rate is lots time misunderstood and misinterpreted by many web designers, blog writers, and SEO experts.
Bounce rate is generally the percentage of single-page sees or web sessions and represents the portion of website visitors who arrived on a specific page and navigated away after viewing one page.
You might not know the quality of your website or websites and the worth they offer, and the bounce rate is that metric that reveals how useful your material really is.
The lower the bounce rate, for the most part, the better, which means that a bounce rate of 42% is far much better than 76%. Because the lower portion is a sign that your material works, users were satisfied, and they stayed around.
#2 Increase Organic Traffic with SEO Queries and Landing Page Reports
One of the primary goals of tracking your website analytics is to recognize loopholes and find methods to attract more traffic. In Google Analytics, you can do this by keeping track of the SEO inquiries and Landing Page reports.
Initially, you will need to integrate your Google Webmaster Tools account with your Google Analytics account. Once both these tools are integrated, you can see the top-performing SEO queries for your site that are getting the highest impressions on the online search engines.
#3 Utilize On-site Search Queries
The majority of websites are too made complex to utilize, while the important information or content is hidden, and the pages break on mobile phones, and this situation turns site visitors off.
On the one hand, if users need to utilize your search bar before they can discover what they’re looking for, then you’re on point, but the fact is that the majority of users ignore the search bar.
By examining this report, you get to see the specific keywords individuals participated in your search bar, right on your website.
#4 Increase Traffic With Keyword Report
To increase your site’s traffic by utilizing the right keywords in your material, you can use the keyword report in Google Analytics.
Here you can discover the leading keywords that are driving traffic to your blog. If you concentrate on just the top 10 keywords bringing in the greatest traffic, then you are missing one of the best practices of SEO called “hanging fruit”, or lower-performing keywords that can have a great impact in the long run.
#5 Improve Blog Engagement Using the Content Overview Report
People visit your blog site or website because of its material, and if your material solves their problems, answers their concerns, and helps them in any way, they’ll keep returning for more.
It’s essential to identify the material that is really bringing in the highest traffic, and for this, you can use the Content Overview Report in Google Analytics. Use it to discover your top-performing material and identify trends from it.
Have a good look at the posts that are attracting the highest traffic, determine any enhancement locations and attempt to make them more detailed, and develop new blog site material that matches your popular content.
#6 Improve Internal Linking with Popular Content
Once you have actually determined the Landing pages and the exit pages, it is time to enhance internal connecting and your total on-page website optimization.
This is essential due to the fact that when you carry out the right on-page optimization strategies, it can increase your search traffic and rankings. This will likewise avoid your pages from leaking, which triggers people to leave too early due to the fact that they can’t find what they are searching for quickly.
If your homepage is receiving the most traffic, then that’s a good time to connect to your internal pages, so when you get a trusted link to the homepage, some of the value of that link will go to the internal pages.
#7 Optimize Mobile User Experience
Traffic from mobile and mobile phone users is increasing significantly, thus, you can not disregard mobile users when creating a traffic technique. To discover the mobile experience of your website, use the mobile report in Google Analytics.
The two elements you ought to concentrate on our the bounce rate and time on the website. If the bounce rate is high, you might need to make changes to your design and content, as we mentioned earlier.
Also, recognize the devices that have the greatest bounce rate to get a better understanding of the reasons behind the high bounce rate.
To begin, ensure you’re utilizing a responsive website design that adjusts according to the measurements of the user’s device. Try to determine where and why users are dropping off in your funnel, run A/B checks to see what solutions work the best for you, in order to the best version of your website in mobile, and in general.